Where does Red Bull come from?

Although it might be a myth, its not a secret. In the early 70s, Dietrich Mateschitz, today's managing partner of Red Bull GmbH (Ltd.), spent a lot of his time in Asia. Here is where he came upon the so called "Energy Drinks". Asian managers drank a syrup kind of fluid before meetings in order to be able to stay awake and concentrated even through long conferences.

 And this is how Dietrich Mateschitz developed his idea: He brought this obviously effective product to Austria, developed a marketing concept and christened the drink " Red Bull ". In 1987, he introduced the product to the Austrian market, followed by different Eastern European countries, England and the German market in 1994. In the meantime, Red Bull is available in 20 countries - in Europe, Asia and in California/USA. 140 million cans were drunk the World over in 1996 - making the brand that opened a new drink category the unchallenged market leader. (Distribution Partner and Red Bull offices)

The story of this unusual success is probably the reason for different rumours which report the strange effects the drink can have. Yet it has been proven that Red Bull does not harm your health. And even more: its effect has been proven to be positive and even effective. (More to this on product info)

You can not only party longer with Red Bull. The energy drink everywhere, where there's drive and dynamic: snowboarding, skiing, mountain biking, free climbing, windsurfing and also in motor sports at the formula 1 and formula 3, at rallies and motor cross racing.

What actually is Red Bull?

There's no question about it: Red Bull is an intelligent drink. At first, Red Bull was placed as a "Taurin - and caffeine consistent drink" next to the lemonades, cokes and isotonic drinks. This was wrong. With its new type of recipe, Red Bull deserves a privileged position: it is a utility drink to be taken against mental or physical weariness or exhaustion. Red Bull combines two natural substances and important metabolic transmitters - the amino acid Taurin and the Glucuronolacton - with stimulating caffeine, vitamins and the energy provided by carbohydrates.


* Taurin and Glucuronolacton (natural and body own agents, which serve as metabolism transmitters)

* Caffeine

* B-complex vitamins

* Carbon hydrates

How does Red Bull work?

To put it briefly, Red Bull revitalizes the body and mind. Although the intentions are good and training helps, there are limits to physical endurance. Great physical efforts, athletic performances, but also job stress and worry have a simple effect: inefficiency and tiredness both mentally and physically. This is when you need wings - from Red Bull. Because the energy drink causes

* Fast replacement of the spent substances of the metabolism

* Increase of breakdown of harmful substances

* Improved vigilance

* Better concentration and reaction capability

* Stimulation of circulation and nervous system

* Increased stamina

Red Bull does not only contribute towards a noticeable prevention against a decline in performance, fatigue and exhaustion. The energy drink measurably improves the efficiency of physical performance. It was proven scientifically in 1980, that load test probands increased their length of load by up to 25% with Red Bull. They developed less stress hormones and required a shorter period for regeneration.

 And this is how it works:

* Red Bull replaces important body substances, especially after increased exertion.

* Harmful agents are broken down faster.

* The body is quickly supplied with useful energy and vitamins.

* Taurin contributes towards an improvement of the muscle tonus with a disorder of the electrolytic balance.

Tips for athletes

Red Bull even gives you wings on the home stretch. Based upon scientific studies, the following recommendations can be given for athletes:

Tip 1:

During physical endurance for over an hour, 1-2 cans of Red Bull can be drunk about 30-45 minutes before the end. This helps during the final sprint e.g. during bike races or long-distance running, but also during half time breaks in football, handball, basketball or volleyball games.

Tip 2:

Red Bull does not replace fluid - that is why it is necessary to drink additional water! This also decreases the caffeine concentration. Just one last rumour: Red Bull does not act as doping! The caffeine dosage of Red Bull is equivalent to that of a cup of filtered coffee.

Tip 3:

Red Bull mixed with water in a ratio of 1:1 is absorbed even faster and helps accordingly against lack of fluid.

Wild rumours - and CLEAR facts!!!

" Red Bull is won from bull's testicles…"

Fact: Taurine is an amino acid which is found in the human body. It is produced synthetically for Red Bull. Taurine was detected for the first time about 40 years ago in cattle, therefore the name Taurine (Taurus = bull).

" Red Bull is a doping substance"

Fact: The only relevant ingredient is the caffeine. But: The amount of caffeine in Red Bull is equivalent to that of one cup of filtered coffee. The limit of caffeine in the doping rules is much higher.

" Red Bull contains different ingredients in Austria than in other countries"

Fact: Red Bull is produced at one site for the whole world and the contents are always identical. Only the specification of the contents differs from country to country, according to the different laws and regulations.

" Red Bull is harmful in connection with alcohol"

Fact: It is not the non-alcoholic part, but the alcoholic part of a drink that should be taken with caution. This has been scientifically proven and confirmed by the Austrian Ministry of Health.


So enjoy this Red Bull drink now, and in the future. It wont let you down. It’s guarantied

Source: Golden Brands Bottling Company,2225 Jerrold Avenue San Francisco, CA 94124, USA